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Comparing Key Brand Elements within Female Markets

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Ten key brand elements and their relative significance to women in the Milan, Italy and Port-of-Spain, Trinidad markets were explored in this study. This included the Milanese and Trinidadian women’s reactions to each brand element and a consideration of how understanding these elements provides a knowledge base that can be used by marketers to introduce brands in both markets with a greater anticipated margin of success. Findings: The Milan and Port-of-Spain groups selected four of the same key brand elements within their top five lists. This brings into perspective the opportunities that can be unearthed through focused quantitative research into potential markets. This study is an important example of what companies entering new markets should undertake to empirically establish which elements of existing campaigns or brand marketing strategy could remain within the new country and which need to be altered to avoid negative or less than desirable effects. This book also details the similarities that exist in what may be vastly differing markets and how these could be utilised to reduce marketing costs in the global arena.

Product Specifications
SKU :COC15119
AuthorDayner Azzellino
LanguageEnglish
BindingPaperback
Number of Pages140
Publishing Year6/23/2012
ISBN978-3659158162
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00