Competitive Intelligence and UK Banking Strategy

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The purpose of this book is to establish the status of, and to comment on, current practice regarding the use of Competitive Intelligence (CI) in the UK financial services industry in general and in the banking industry in particular. It begins by examining the literature, finding a considerable degree of confusion regarding the use of the various terms for intelligence gathering and its processes, and identifying a substantial gap in the almost total absence of scholarly comment on the use of intelligence gathering in services industries in general and the banking industry in particular. The competitive environment in which UK banks operate is also examined, as well as the detailed literature on the theory and practice of the various stages of the CI process, with particular emphasis on its use in the formulation of strategy.

Product Specifications
SKU :COC42885
AuthorElsayed Eid
LanguageEnglish
BindingPaperback
Number of Pages300
Publishing Year2010-12-07T00:00:00.000
ISBN978-3843353489
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00
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