Conceptual Evaluation Of Attitudinal Models


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  • Product Description

This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Product Specifications
SKU :COC64954
AuthorThunga Sobha Rani and B. R. Megharaj
Number of Pages300
Publishing Year2013-07-10T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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