Uganda is among the top 10 countries with the highest fertility rates and the third highest rate of natural population increase in the world. Despite Uganda's rapid economic growth over the years, experts warn that the current population growth is not healthy for an economy. Despite various campaigns geared towards family planning and consequently a reduction in population growth rates in Uganda, these campaigns have been countered by conflicting messages encouraging Ugandans not to embrace any form of family planning. This book provides insight into the factors that influence people's family planning decisions. It also highlights reasons why family planning campaigns meet resistance and ways in which these campaigns can be more effective. Lastly, this book sheds some light into how media can be utilised optimally to enhance the success of family planning campaigns. This book should be especially useful for media practitioners as well as international organisations hoping to make an impact in health related fields in third world countries.