Conspicuous consumption

Conspicuous consumption


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The concept of conspicuous consumption has existed for as long as man has walked on earth with human beings showing their status with apparel and accessories. With the increasing health of economies the demand for luxury goods has grown alongside consumer's purchasing power. The demand for these luxury items is driven by a natural human need of social acceptance and status showcase. The media is portraying increasingly material lifestyles, which people want to identify themselves with. In order to understand the ever-irrational behavior of the consumers, it is important to understand their behavioral drivers. This book explores the subject of conspicuous consumption from the point of view of consumers and the drivers behind their consumption habits. The topic subject is highly relevant in today's growing market for luxury goods. As a new topic, there have not been many studies on comparison of conspicuous consumer behavior between two countries. The book focuses on the similarities and different characteristics between the consumers in Finland and Malaysia. The research looks into several variables that affect one's consumer behavior with focus on conspicuous consumption.

Product Specifications
SKU :COC70315
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
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