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Consumer Attitude towards TV and Web Advertising

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

Product Specifications
SKU :COC28242
AuthorHARISH GAUTAM and GURMEET SINGH
LanguageEnglish
BindingPaperback
Number of Pages184
Publishing Year2010-04-07T00:00:00.000
ISBN978-3838371511
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00
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