Consumer Awareness of Chinese Brands in the United States


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  • Product Description

This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with scholars and professionals in the public relations field, extensive secondary research as well as four case studies, this paper attempts to uncover the underlying problems Chinese companies face during their entry into the U.S. market and sees whether there is a preference between “made in China” and “designed in China” products. The paper also seeks to offer relevant solutions to these problems.

Product Specifications
SKU :COC90924
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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