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Consumer Behavior Analysis using Data Mining Technique


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

Product Specifications
SKU :COC75245
AuthorAbhijit Raorane and Raja Kulkarni
Number of Pages76
Publishing Year2014-05-29T00:00:00.000
Edition1 st
Book TypeIntegrated software packages
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00