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Consumer Behavior in Retailing : An Indian Perpesctive

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 9,678

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  • Product Description
 

This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.

Product Specifications
SKU :COC59210
AuthorRiteshkumar Dalwadi
LanguageEnglish
BindingPaperback
Number of Pages668
Publishing Year18.06.2014
ISBN9783639710168
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00