Consumer Behavior Towards Wine


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book underlines various aspects and activities such as study consumer behavior towards Sula Vineyards products, study its awareness among people, the market position of Sula wines in Nasik city. It also examines the consumer’s opinion & preference towards Wine of Sula vineyard across Nasik city by gathering information from various Consumers and retailers (Hotel, Restaurant and Bar, Wine shops) spread across the city. It analyzes the strength and weaknesses of Sula wines in terms of wine marketing and finds out the problems in the implementation of a consumer behavior and satisfaction with Sula’s competitor. This project studies and to helps in developing new marketing plans and strategies for wine products of Sula Vineyards consumer.

Product Specifications
SKU :COC16036
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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