Consumer Behaviour towards Renewable Energies in Germany

Consumer Behaviour towards Renewable Energies in Germany


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,718

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

This study tried to gain an understanding of the relative importance attributes involved in choosing green electricity by potential consumers in Germany. To determine customers’ preferred electricity product I conducted an online survey with choice experiments implying 7560 choice decisions by 94 respondents in Cottbus and Brandenburg an der Havel (Germany). Using Multinomial Logit (MNL) estimation I determined customer preferences and the importance of individual product attributes in product choice. This technique makes it possible to calculate part worth utilities for product attributes. Through the use of Conjoint Analysis, it was shown that The most important of the attributes measured was “Tariff”, it had the most influence on choice decisions, followed by “Percentage of renewable energy”, “Basic price” ,“Source of renewable energy” and “Supplier”. Based on the findings in this study, green electricity providers have the opportunity to get a further understanding of the key factors in choosing an electricity product.

Product Specifications
SKU :COC54352
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
0 Review(s)