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Consumer Demographics, Retail Store Attributes and Store Choice

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer?s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.
Product Specifications
SKU :COC12079
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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