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Consumer Perception about Chinese Goods


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

“Products made in China” has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - ? To study Indian consumer perception about Chinese goods. ? To study attitude of Indian consumers about the Chinese goods whether its positive or negative. ? To try and derive out how youth and other age group can contribute to purchases. ? To analyse various issues prevailing in the society regarding Chinese products.

Product Specifications
SKU :COC34011
AuthorIsha Mehta
Number of Pages56
Publishing Year12/24/2012
Edition1 st
Book TypePhilosophy
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00