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Consumer Satisfaction With Wooden Furniture


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This project examined the state of furniture industry and trade in Uganda. Specifically looking at the demand-supply side, efforts are made to describe the main key actors in the furniture supply chain, and consumers' feedback about quality delivered.The main objective of the study was to determine the level of consumer satisfaction(utility)achieved by the local producers and establishing what particular furniture attributes consumers consider as important for their satisfaction formation with emphasis on household furniture. The overall goal was to benchmark changes in consumer preferences, emerging consumer segments and estimation of the market share for the local furniture industry so as to improve market targeting and industry positioning which are important aspects in managing stiff competition from furniture imports.

Product Specifications
SKU :COC71258
AuthorSimon Kizito and Abwooli Yabezi Banana
Number of Pages100
Publishing Year2011-08-26T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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