Category

Consumer Ubiquity

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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  • Product Description
 

This document defines a measure of consumer ubiquity to help identify the anytime anywhere consumer. In the current technology diffused environment though devices have gone wireless, all consumers have not yet been unplugged from their comfort zones of consumption. As a result, some consumers take advantage of the wireless marketplace, whereas some others still access it from bounded contexts. Those who access markets anytime anywhere also express greater willingness to pay for mobile connectivity and are more inclined to respond to mobile advertising. This book documents the aspects of context which form the sources of mobile e-shopping resistance, demographic target profiles as well as potential outcomes of ubiquitous consumption behavior.

Product Specifications
SKU :COC64677
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
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