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Consumers and counterfeits of Luxury Brands

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Counterfeiting is basically defined as unauthorized copies of the original brands that harm their sales and goodwill. Counterfeiting over many years is a problem that is unsolved by the firms. It is a fastest growing problem which is affecting both underdeveloped and developed countries. It is one of the major factors that are giving huge losses to the world’s economy. Counterfeiting in luxury brands has become a million dollar business. Much of the research has been done on the counterfeiting but these studies mostly focused Western societies however, counterfeiting is increasing mostly in Asian countries thus; a need exists to study the consumer’s attitude towards counterfeits in these countries. This book provides an understanding of the facts other then price and similarity that why consumers in Pakistan prefer to buy counterfeits of luxury brands. Whereas counterfeits are not reliable as compared to original brands and they spoil the image of the original brand and brand equity.

Product Specifications
SKU :COC15182
AuthorToqeer Anwar and Uzma Mahmud Raja
LanguageEnglish
BindingPaperback
Number of Pages76
Publishing Year2012-07-08T00:00:00.000
ISBN978-3659204258
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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