Consumers' Attitude Towards "Mamak" Food In Malaysia


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  • Product Description

Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as "Mamak" food. "Mamak" food is popular among Malaysian and Tourist and can be found from roadside stalls to cafe or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to "Mamak" restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality and one variable of food attributes has a greater influence for customer dining intention. Simultaneously, other findings in this study can be used by other concepts restaurants to develop a competitive advantage that will further promote Malaysia as an interesting and colourful tourism destination in the world.

Product Specifications
SKU :COC15171
AuthorKartina Abu Bakar and Abdul Ghani Farinda
Number of Pages92
Publishing Year7/29/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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