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Consumers’ Behavior Towards Telemarketing:

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Telemarketing services represent an easy way to reach customers in different part of the world. However, a study regarding consumers’ behavior is lacking. For this reason, we authors in our research wanted to compare and analyze the behavior of customers toward telemarketing from developing countries-Moldova and Pakistan and from developed country-Sweden. At the beginning we expected to find an obvious difference in behavior between the two group countries, namely that consumers in developed countries are using more often telemarketing services than in developing countries. However, our data analysis has shown that consumers from Sweden, Moldova and Pakistan are not eager to go for telemarketing services. Consumers’ preference for shopping is more directed for traditional buying coupled with online shopping. We have found that the following factors can have a strong influence upon changing consumers’ behavior towards telemarketing in these countries: trust in quality, confidence that telemarketers can provide with best solution for their problems, convenience, reliability, familiarity and a strong legal system which can protect their consumer rights.

Product Specifications
SKU :COC15064
AuthorAdela Macrinici and Mian M. Bilal
LanguageEnglish
BindingPaperback
Number of Pages204
Publishing Year2012-08-04T00:00:00.000
ISBN978-3848448395
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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