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Consumers’ Perception on Online Repurchase Intention


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

This book provides a fascinating detail of consumers’ online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers’ requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers’ perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers’ online repurchase behaviour, growth opportunities and challenges for online business.

Product Specifications
SKU :COC15121
AuthorChai Har Lee and Uchenna Cyril Eze
Number of Pages140
Publishing Year4/13/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00