Call Us 080-41656200 (Mon-Sat: 10AM-8PM)

Consumers' Responsiveness to Brand Partnerships

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,231

Availability: In stock

 
  • Product Description
 

During the last decades destination branding has achieved more and more attention from DMOs, which attempt to exploit the benefits deriving from the combination between a strong brand, a good marketing and network management. That is why sponsorships grew in importance and complexity too, leading them to become real partnerships. Past research has demonstrated how sport-related advertisement is subject to more consumers’ attention than any other forms; thus, over time, companies used more and more this medium. This meaningful increase in marketing partnerships motivated me to write my bachelor thesis on the case of the alpine destination Trentino and its partnership with FC Bayern München.

Product Specifications
SKU :COC15269
AuthorJessica Romani
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year11/28/2012
ISBN978-3639460582
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
0 Review(s)