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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The Minangkabau customers can be concluded as having social characteristics that seek for sympathy and reassurance, dependable, excited, institutes values of fun and enjoyment in life as well as warm relationships with others. These social signal are influenced by cultural values, which have been cultivated in the Minangkabau society. Conversely, Chinese customers assist and coalesce with one another to reach a common target. The result of logistics regression test for credit and saving products show partial significance at probability level of .050 and result of Hosmer and Lemershow Goodnes-of-Fit test show total significance at .050. Test result of ANOVA indicates that there is ethnic difference in the consumption of financial products. Thus, from the ethnic graph plot there are differences of the consumption pattern of credit and saving products. This means that Minangkabau customer have been using bank products optimally. On the contrary the plot graph of the ethnic Chinese usage of product is very strange. This means that Chinese customers only use credit products to support business activities.

Product Specifications
SKU :COC71204
AuthorHeryanto H
Number of Pages224
Publishing Year2011-06-06T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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