An analysis of the most successful, innovative and experimental approaches to fashion design. From the Deconstructive techniques of Martin Margiela to the often radical, conceptual visions created by Walter van Beirendonck. This book covers a range of fashion aesthetic pioneered by some of the designers responsible for putting Belgium on the international fashion scene, Martin Margiela and The Antwerp Six. Each of whom embody distinct styles (of fashion) but are united by their resolve to redefine and challenge the concept of fashion in a practical and creative context. All facets of the designer?s work are examined from particular garments, the collection, the show, publicity, to merchandising, points of sale, the store itself and sales and marketing. Photos of garments, merchandising and stores are included to support the information, making this book an essential part of Contemporary fashion theory.