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Contemporary Fashion Blogosphere

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT´s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism.

Product Specifications
SKU :COC51728
AuthorKristina Sedeke and Payal Arora
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2012-12-27T00:00:00.000
ISBN978-3659308505
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00