Technical qualities, social, religious and ritual functions of pottery in the traditional society have been identified to be responsible for its survival in some communities in Igboland, in spite of the introduction of western technology and the attendant products such as plastic, enamel, aluminium, glass and modern pottery wares. However, it is yet to be examined how traditional potters from some communities have made certain changes on their pottery forms and decorations which in addition helped them to deal with the challenges posed by these products. Afikpo and Ishiagu are among communities in Igboland where such changes have been observed on pottery forms and decorations. This book provides an insight into the strategies which Afikpo and Ishiagu traditional potters used and still use to continue to keep their craft alive. The people discovered that some of the traditional pottery forms could as well serve as ornamental pieces in homes. Consequently, the potters embarked on re-designing and modification of some of their forms to fit into the new uses. With this the potters expanded their craft and created new market outlets which increased their chances of survival.