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Controversial Mega-Events and the Sponsor''s Image


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a mega-event regarding human rights abuses which are not related to the sport event do not damage the sponsor''s image.

Product Specifications
SKU :COC70272
AuthorFlorence S. de Ruijter
Number of Pages104
Publishing Year2011-03-02T00:00:00.000
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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