In terms of posthumanism the iPhone is considered a quasi-object. This philosophical concept of Michel Serres is not an object, but it is one nevertheless. By returning to the origin of this concept I will be able to discuss specific controversies of the iPhone. They are respectively: desirability, surveillance and gamification. The posthuman approach of this thesis aims to shine an alternative light on these controversies. Although the iPhone has previously been reviewed in terms of the quasi-object, this thesis attempts to distinguish itself from other analysis in the sense that it treats other controversies and elaborates on the interconnection between these matters.