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Corporate Image

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

Revision with unchanged content. The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet.

Product Specifications
SKU :COC15148
AuthorViviane Glanz
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year2012-02-04T00:00:00.000
ISBN978-3639397673
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00