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Corporate Image and Foreign Funding

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Corporate image of an organization is the impression created to the general public and other stakeholders according to the level of knowledge, information and understanding of facts about the organization. This relationship has traditionally been focused on operational and financial performance of an organization. The book critically examines the relationship between corporate image and the level of foreign funding by using KEMRI as a case study. The book confirms that corporate reputation is vital for both the survival of the firm in the long run, and financial performance especially donor funded organizations. However, book also shows that the relation between reputation and performance is not always as straightforward because of the wide range of other intervening factors such as communications policy, corporate culture among others. These factors affect the actual outcome of the interplay between a corporate image and ability to attract and maintain foreign or donor financial support of an institution. This book is a must read for individuals or organizations dealing with donor funding.

Product Specifications
SKU :COC90947
AuthorDavis M. Mkoji
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year2013-06-13T00:00:00.000
ISBN9783659407314
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00