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Corporate Reputation why does it matter?


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Revision with unchanged content. In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage.

Product Specifications
SKU :COC14752
AuthorRicarda Dümke
Number of Pages120
Publishing Year3/28/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00