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Corporate Social Responsibility and Competitive Advantage


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR''s theoretical development with the market''s perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers'' evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

Product Specifications
SKU :COC71115
AuthorNesibe P?nar U?URLAR
Number of Pages184
Publishing Year2011-03-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00