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Corporate Social Responsibility and sustainableproduction technologies

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

Corporate Social Responsibility has in recent years experienced a strong development from being seen as a PR and marketing tool, to the integrated management concept it is today. In this work the author analyses the implementation of the CSR concept into daily business operations and the context to sustainable production technologies. As Asia is one of todays fast developing economic regions, the author focused his research on the two best practice companies Tata Steel in India and Toyota Motors in Japan. The core of this research consists of a thorough analysis of the companies CSR activities and performance, as well as of a close examination of the countries CSR perception, development and future trends. Local culture, leadership principles and performance indicators, are some of the highlighted success factors of CSR implementation. Potential for future research and consulting is further discussed. The relevance of sustainability to production technologies, the respective influence of local culture and the extensive information on CSR theory, related concepts and instruments, make this work a unique reference to understand CSR and its implementation in a cultural context.

Product Specifications
SKU :COC70366
AuthorMag. Philipp Gaggl
LanguageEnglish
BindingPaperback
Number of Pages200
Publishing Year2011-09-02T00:00:00.000
ISBN978-3639057737
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00