Corporate Social Responsibility has in recent years
experienced a strong development from being seen as a
PR and marketing tool, to the integrated management
concept it is today.
In this work the author analyses the implementation
of the CSR concept into daily business operations and
the context to sustainable production technologies.
As Asia is one of todays fast developing economic
regions, the author focused his research on the two
best practice companies Tata Steel in India and
Toyota Motors in Japan. The core of this research
consists of a thorough analysis of the companies CSR
activities and performance, as well as of a close
examination of the countries CSR perception,
development and future trends. Local culture,
leadership principles and performance indicators, are
some of the highlighted success factors of CSR
implementation. Potential for future research and
consulting is further discussed.
The relevance of sustainability to production
technologies, the respective influence of local
culture and the extensive information on CSR theory,
related concepts and instruments, make this work a
unique reference to understand CSR and its
implementation in a cultural context.