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Cosmasculanity

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Men and their new masculinity is a new trend. Men of today are more concerned of their looks and behaviors, and with every passing day this trend is increasing, men are consuming more and more fashion apparel, cosmetics and self-grooming services and products and are known as “metro-sexual” men. Metro-sexuality has high emphasis on the style and fashion, having the invisible characteristics of masculinity. These men are not only part of magazines, media, and fashion industry but now they have become a part of almost every culture and society. The traditional men with masculine appearance and consumption styles have changed into modern men of “Today”. This book studies the behavior and consumption patterns of such men towards, the factors that affect the purchase and use of metro-sexual products and services.

Product Specifications
SKU :COC15204
AuthorMaria Nadeem
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year2012-02-07T00:00:00.000
ISBN978-3659173806
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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