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Creative Opposition


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

What I presented here is a framework that bridges the study of production and consumption in media and the historical study of media artifacts. It is a critical framework that privileges both the media producer and the consumer. Unlike other critical frameworks that demonize the capitalist class, often producers who have the steep capital to produce, promote, and distribute mainstream or mass media content, this framework, instead, accepts it as a reality that is equally as powerful as media consumers that now have many ways to shape and influence mainstream media content. Because the Internet has democratized media production, this framework is made all the more relevant. No longer are audiences just powerful as users or consumers, they are equally powerful as actual producers (not just influencers of production), especially of digital content that now converges with mass media. In a media environment where the Internet and mass media infrastructures merge, postmodernity is expected, and the framework that can capture and embrace the multitude of relations emerging from the equally powerful discourses arising from mainstream and convergent media becomes the most meaningful.

Product Specifications
SKU :COC51169
AuthorBrian Saludes Bantugan
Number of Pages152
Publishing Year2012-11-08T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00