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Creativity

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Creativity is arguably the most important factor in achieving advertising success, making it a hot topic amongst marketing experts. However, it should be realised that even though considerable amount of research has been dedicated to the subject, there are still many unresolved questions mainly due to the abstract nature of the term. Many practitioners have attempted to invent a universal definition while questions such as how it could be measured and what its outcomes are, have also become the subject of thorough examination. This book aimed at Marketing/Communications professionals and academics presents an overview of the findings of previous creativity research while it also aims to provide further contribution to this growing field through the exploration of the effects of creativity on purchase intentions when discounting between-brand effects; as well as the possible influence of demographic variables on the outcomes of creativity.

Product Specifications
SKU :COC29240
AuthorBalázs Halmai
LanguageEnglish
BindingPaperback
Number of Pages56
Publishing Year11/21/2010
ISBN978-3843371285
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00