Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

A creative and innovative idea seeks to increase efficiency, reduce bureaucracy and promote precision and accuracy. However, every person reacts differently in the ways that they hear about, understand, and finally accept or reject an innovative and creative idea. This book reveals the relationship between an innovative idea in a financial institution with regard to promptness, communication and bureaucratic procedures and operations. To achieve the above objectives, the study uses as its thrust the diffusion of innovations theory as propounded by Everett Rogers within a university in Kenya. While most studies on innovation and creativity are replete on the marketplace of ideas, there is a gap with regard to the same from the African continent. This book therefore seeks to fill this gap.

Product Specifications
SKU :COC12891
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
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