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Crisis Communication at Kaupthing Bank


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The purpose of communication in a public relations context is to build and maintain a mutually beneficial relationship between an organisation and its stakeholders. When a crisis occurs, it will disturb the expectations of the organisation's stakeholders, and trigger reactions that could threaten the relationship between the two and hence, harm the organisation's reputation. This book contains an analysis of the crisis communication and crisis response strategies at the Icelandic bank, Kaupthing Bank hf. following its default in October 2008. The purpose of the book is to analyse and uncover the crisis communication and reputation management strategies that Kaupthing Bank has applied in their crisis communication and furthermore, to discuss whether or not those findings correlate with the recommendations of the theorists. Finally, some recommendations for Kaupthing Bank's crisis response will follow.

Product Specifications
SKU :COC48197
AuthorMalene Nordestgaard
Number of Pages68
Publishing Year2010-11-03T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00