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Crisis Communication in the Global Arena


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The Cartoon Crisis of 2005 and 2006 provoked an international crisis, where ‘freedom of expression'' was pitted against ‘respect for religious believes''. However, in the midst of this central debate, Arla Foods faced the challenge to communicate with angry stakeholders on all sides. The Danish-Swedish cooperative was thereby involved in one of the most intense crisis situations on record. The crisis showcased the communication challenges during a complex, ambiguous and unpredictable intercultural crisis. This book offers an overview of contemporary crisis communication theory and the ongoing critiques and debates. An in-depth case study of Arla will provide an insight in the multifaceted communication demands the company faced during the Cartoon Crisis. Arla''s communication efforts during this crisis are analyzed and measured up against current crisis communication literature, whereafter implications for managers working in international companies are offered, with the goal of providing managers with the tools necessary to make informed communication choices during an intercultural crisis.

Product Specifications
SKU :COC70583
AuthorWouter van Doesum
Number of Pages92
Publishing Year2011-02-10T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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