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Criteria and Measures of Customer satisfactions

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Aim of this research was investigating relationship between customer satisfaction and service quality in Passargad insurance of Khorasan Razavi. Five dimensions of customer satisfaction include reliability, capabilities, responsiveness and assurance and empathy were tested by SERVPERF model. Sampling in this study was cluster and 196 people selected by SPSS software in order to complete questionnaire. Reliability of the questionnaire was tested.The results of this study indicated that a significant relationship exists between customer satisfaction and service quality.If staff have appropriate interaction with customers, be able to meet customer needs and solve customer problems. Consequently, it can be concluded that customers of Pasargadae insurance are satisfied. Furthermore, Customers who are loyal to the organization, it will make more money for the organization and introducing new clients through face to face advertising and it leads to reduce cost of advertising and it leads to reduce costs of advertising. Eventually, loyal customers can be a useful source for offering new products, services, and new ideas.

Product Specifications
SKU :COC53884
AuthorHadi Behzion and Mostafa Baghishani
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2014-02-06T00:00:00.000
ISBN9783659517563
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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