☰ Category

CRM-A Pathway:A Case Study of Hotel Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Product Out of Stock Subscription

(Notify me when this product is back in stock)

Rs. 4,835

Availability: Out of stock

  • Product Description

This book envelops theoretical aspects of CRM in relation with hotel industry in Indian scenario. Customer relationship management is a paradigm shift for developing nations and majority of market oriented organizations are not following CRM as their main frame strategy. Understanding the segmentation, profile of targeted customers and designing CRM to facilitate its implementation is an urge. The model for relationship management of customers has been worked out which can be computerized to generate desired report for implementation.

Product Specifications
SKU :COC64872
AuthorRajashri Chavan and Sarang Bhola
Number of Pages152
Publishing Year2013-04-25T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
0 Review(s)