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CRM practices in corporate banking


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
This write up seeks to explore the subject customer relationship management paying particular attention to practices and how they can be applied in the financial service sector to attract and retain valuable clients (corporate). Special attention has been made to Key Account Management practices as a strategy to lock valuable customers. Related literature has been reviewed chief among the authorities are the works of gummesson, payne as well as gittomer who are the proponents of CRM.A descriptive research design has been adopted and results point to positive effect of customer relationship management and customer retention and ultimately leads to better bank performance.The write up show the importance of different types of CRM practices in locking customers and increasing switching costs for defecting customers.
Product Specifications
SKU :COC10973
AuthorRangarirai Mbizi
Number of Pages76
Publishing Year5/31/2012
Edition1 st
Book TypeBanking & finance: study & revision guides
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-07 00:00:00
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