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Cross Cultural Consumer Behavior in an Emerging Economy


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 5,655

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  • Product Description

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Product Specifications
SKU :COC59230
AuthorDevinder Pal Singh and Manoj Kumar Sharma
Number of Pages308
Publishing Year10.06.2014
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00