Cultural Clash and Cross-border Business Practices

Cultural Clash and Cross-border Business Practices


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

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  • Product Description

To date, business enterprises both small and large, are challenged to internationalize and operate on a global scale. This phenomenon is manifested by a growing number of Multinational Enterprises and emergence of global order and culture. Nevertheless, globalization has not led to fundamental convergence and therefore, national institutions and culture still play pivotal role in international business. Reckless negligence of culture results in devastating consequences for many Multinational Enterprises. This research demonstrates the impact of cultural clash in business within cross-border context on the example of a real-time project, which involved two culturally remote organizations.

Product Specifications
SKU :COC74980
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08
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