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Cultural Destinations' Online Communication and Promotion


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Destinations websites and particularly cultural destinations’ websites have their own communication strategies: they act as hubs with respect to destinations’ stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations’ and leisure destinations’ online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations’ websites, but they are marketing the destination in an emotional way.

Product Specifications
SKU :COC80876
AuthorAlessandro Inversini
Number of Pages148
Publishing Year2011-09-27T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00