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Cultural diversity management


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Living in the 21st century tremendous changes are realized. The ongoing globalization with its effects and different facets, people, technologies etc., can be seen everywhere. This work focuses on the consequences of a globalized world and the collusion of diverse cultures in today''s small and medium enterprises (SMEs). The combination of the cultural collusion and business life may result nowadays in the so called supporting managerial tool of cultural diversity management. Whilst being aware of the fact that there are, with no doubt, best-practice studies of diversity management in Europe, the general implementation and beneficial result of cultural diversity management have not been realized and gained its full potential yet. This book provides an insight into the ‘status quo'' of cultural diversity management in European SMEs, because diversity is not only a topic for large multinational enterprises it is also present in SMEs. Extensive literature review in connection with in-depth qualitative case studies gives answers to the question: How does the globalization process affect European SMEs regarding importance and implementation of cultural diversity management?

Product Specifications
SKU :COC37706
AuthorAnika Lier
Number of Pages80
Publishing Year8/13/2010
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00