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Customer driven innovation is the backbone of your company


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  • Product Description

This study found that customer-driven innovation is becoming increasingly more essential in today‘s competitive marketplace. In recent past, it was always company performing innovations for the customers. But we found that customer is and will be primary source of innovation during the next several decades. Therefore, we explored that customer-driven innovation is become more beneficial than older paradigms of innovation in both academia and industry. The comparison of theory and practice helped us to identify that ―increase customer satisfaction is most vital motive for company to cooperate with customers during idea generation stage of product and service innovation. This study found that ―reduction of market uncertainties is most important benefit for company to gain from involving customers during ideation process of products and service innovation. It was identified that self-image and need a solution are most significant motives for customers to cooperate with company during idea generation stage. Similarly, we found that cognitive or learning benefits is most common customer benefit gained from cooperation.

Product Specifications
SKU :COC53904
AuthorIkram Ullah
Number of Pages100
Publishing Year2014-01-22T00:00:00.000
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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