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Customer Experience as a strategic differentiator


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.

Product Specifications
SKU :COC71199
AuthorAdri Drotskie
Number of Pages340
Publishing Year2011-05-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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