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Customer Orientation as a basis for corporate growth

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,835

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  • Product Description
 

A sharp drop in sales volumes, very low market share, low corporate growth, bad company reputation and a general lack of interdepartmental coordination prompted the undertaking of this book. It sought to measure the current customer orientation levels to come up with ways to improve business performance and corporate growth. The research findings were that current customer satisfaction levels were very low indicating a lack of customer orientation at the organisation. Thus retrenching and restructuring of management to pave way for a new culture is mandatory. In addition employees must be encouraged to embrace corporate governance, must be given decision-making powers, continuous market research must be undertaken, marketing efforts must be improved, the introduction of improved operational systems should be prioritised, improved customer care through continuous training of all employees must be undertaken, loyalty rewards given, improved customer complaint handling and constant review of resolved complaints as well as improved product delivery must be prioritised to cultivate a satisfied clientelle which is the basis for a thriving business enterprise.

Product Specifications
SKU :COC75163
AuthorViolet Marikopo-Machando
LanguageEnglish
BindingPaperback
Number of Pages168
Publishing Year2014-03-11T00:00:00.000
ISBN9783659517969
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00