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Customer Relationship Management and Marketing performance of Bank


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.

Product Specifications
SKU :COC64314
AuthorRobson Mekonnin
Number of Pages136
Publishing Year2013-04-24T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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