Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

Availability: Out of stock


Delivery :

Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

Objectives of the study are two fold, firstly to study the Customer Relationship Management program of Life Insurance Corporation of India, and to assess the effectiveness of Customer Relationship Management program of Life Insurance Corporation of India. Results of the study are based on the opinion scores of the policyholders, who are with LIC for more than last five years.On the basis of average opinion scores, it can be concluded that Customer Relationship Management program started by the LIC is effective in approach, which was evidenced by the results obtained from the statistical analysis (Paired sample t-test).Company is able to maintain good rapport with its customers and also this CRM program is helpful for the company to compete with its competitors without losing its customers to them. With the introduction of Information technology, LIC is now providing satisfactory services to its customers and customers are feeling very much updated with all the happenings about their policies. Finally, the findings revealed that customer relationship management program is effective in approach and policyholders are experiencing difference in service comparatively with the past.

Product Specifications
SKU :COC71410
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
0 Review(s)