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Customer Relationship Management in Service Sector

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

Services sector has become important for many economies in the world and very important particularly for India. And the growth of the Indian economy lies in further accelerating the growth of the services sector. Nowadays without CRM there is no marketing department in a company, it has got first preference among the marketing strategies. The present study totally revolves around concept of customer relationship management and how the Insurance industry is moving towards the implementations of CRM strategy in providing uniqueness to the organization to help it build up differentiation from its competitors. Finally the book suggests a model for the development of Customer Relationship Management in different phases/ segments for better services which in turn lead to Customer satisfaction that result to retention of the customer.

Product Specifications
SKU :COC71568
AuthorPujari V.C.S.M.R.
LanguageEnglish
BindingPaperback
Number of Pages236
Publishing Year2011-09-30T00:00:00.000
ISBN978-3846516294
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00